Career Services Informational Panel Card

Adobe Illustrator & Adobe InDesign | 5”x6” | Print

At the request of the director of ISU Career Services, I created an informational card to advertise the department's services to students and employers. The client's specifications required the inclusion of the department's catchphrase-"Your Future Starts Here," on the front of the card, with contact and social media information on the back to increase visibility and outreach.

I focused on creating an air of professionalism through a clean and simplistic composition in this design so that busy students could quickly and easily understand the purpose and benefits of engaging with the department at a glance. I also applied a grid system to this piece to create a visual hierarchy that draws attention to specific information, such as social media, to aid in efforts to increase student engagement. This card is distributed to students visiting the office for consultation, career and internship fairs, and student engagement events